Fujikura Blur was in the Respected Winner of the Traveler’s Championship.

On June 27, 2011 - By Brandon de la Cruz

 (Vista, CA – June 27, 2011)  Fujikura’s new shaft Blur, designed with CAGE Technology, Phantium Finish and teXtreme was in the winner’s driver at this years Traveler’s Championship.  This is his first PGA Tour victory and he accomplished it by hitting over 85% of the fairways and playing Blur in his Callaway driver.

 “This is a very special driver win for Fujikura because it validates our new blur brand,” says Dave Schnider, President and COO.  “It shows our tremendous dedication to designing the best technology for all golfers to perform at their highest level and enjoy this great game. ” 

The new Blur, along with our full line of shafts, is available now through Fujikura’s Charter Dealers across the United States, around the world and select club manufacturers.

Blur stands for “Beyond Light, Ultra-Responsive”.  These lightweight, higher balance-point shafts are designed to accelerate faster and generate greater swing speeds without compromising the solid and controllable feel typically absent in lightweight shafts.  

Here at Fujikura, we are known for pushing boundaries of high performance shaft design, and for Blur, our Engineers left no stone unturned.  The Blur shafts take full advantage of our unique and innovative design elements in every aspect of the shaft:  Structural design, advanced materials, and for the first time in golf—a functional, low-density cosmetic which we call, Phantium.

C.A.G.E Technology:

C.A.G.E. Technology is a new and innovative design methodology that allows us to create thinner, lighter walls with exceptional stability.  The specialized lay-up envelops fibers responsible for the shafts bending stiffness in a “cage” of off-axis materials resulting in the feel and control of a heavier shaft.  

Textreme Spread Tow Carbon Interweave:

The focal point of the Blur line is the exclusive use of Textreme Spread Tow Carbon Interweave.  Not only unique and stunning appearance, this ultra-premium material takes flat, spread carbon tapes (rather than the traditional circular yarns) and weaves them into one of the thinnest, lightest and stiffest carbon fabrics.  A thinner weave means less crimping of fibers over and under large yarns and more fibers in the direction of the loading, which enhances responsiveness and exceptional feel.  

Phantium Finish: 

Phantium Finish is a new, low-density cosmetic finish innovated by Fujikura.  The weight of the finish is so light, it might as well be invisible.  Phantium Finish maintains the rich luster and premium appearance Fujikura is recognized for but is up to 70% lighter than standard paint finishes.  Phantium Finish allows our designers to fully optimize a shaft's stiffness-to-weight ratio. Ultimately, blur provides optimal stiffness, enhanced feel, and unparalleled speed.

Fujikura is the primary supplier to many national club brands offering both proprietary and brand product shaft designs.  Fujikura products also can be custom fitted through its network of over 900 Charter Dealers.  To learn more about Fujikura, visit www.fujikuragolf.com or become a fan at www.facebook.com/fujikuragolf

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Brandon de la Cruz


Marketing Department

tel: 760.598.6060

fax: 760.598.2300

About Fujikura Golf

Fujikura is the primary supplier to many national brand OEM's offering both proprietary and brand product shaft designs. Fujikura products also can be custom fitted through its network of over 900 Charter Dealers. 

One of the best ways for us to keep evolving and adapting to changes in golf is through our commitment to constant and consistent communication with golfers at every level of the game. Welcome to our news and information portal.

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