Fujikura Golf, Vicon and Bentley 3 Form Strategic Partnership

Will Introduce Breakthrough, Proprietary 3D Clubfitting Technologies at PGA Show
On January 14, 2010 - By Brandon de la Cruz

(Vista, CA – January 12, 2010)  Fujikura Golf has formed a strategic partnership with Academy-Award winning motion tracking systems company Vicon Motion Systems and accomplished biomechanical sports performance company Bentley 3 to produce breakthrough and proprietary 3D golf clubfitting technologies to be introduced at the upcoming PGA Show in Orlando, January 28-30.  


“ Vicon and Bentley 3’s technologies and expertise will allow Fujikura to take custom fitting and golf shaft design to a level that has never been seen before,” David Schnider, President and COO of Fujikura. “This breakthrough technology will be a game changer in improving the performance of golfers of all skill levels.”

“With their established success in golf industry and experts in fitting technologies, Fujikura and Bentley are exceptional partners to introduce Vicon’s 3-D motion capture technology to the golf industry, says Douglas Reinke, CEO and President of Vicon. “We’re excited to join these innovators in bringing Vicon’s leading technology and innovations to a new and important market for our company.”  

“Leveraging Vicon technology and Fujikura shaft and fitting technologies, Bentley can provide proven swing and fitting solutions to golfers and PGA professionals to help them improve their performance and avoid injuries,” says Michael Bentley, President of Bentley 3. “These partners perfectly match our competencies and experience in creating golf specific training and performance enhancement technologies.”

Fujikura is the primary supplier to many national brand OEM’s offering both proprietary and brand product shaft designs.  Fujikura products also can be custom fitted through its network of over 900 Charter Dealers.  To learn more about Fujikura, visit  www.fujikuragolf.com

Academy Award®-winning Vicon is the world’s preeminent developer of precision technologies and software focusing on human movement analysis combined with CG imaging. For over 25 years, Vicon has provided innovative solutions for customers in Biomechanics, Sports Performance and Engineering as well as the Film, Visual Effects and Games markets. F0r more information, visit  www.vicon.com

Bentley 3 LLC, headquartered in Encinitas, CA, is a company which specializes in developing and designing technology and educational training programs to enhance biomechanical performance and sports specific skills. B3’s initial focus on golf has revolutionized the swing through the first complete motion capture and analysis system. Visitwww.bentleythree.com for more information.

This strategic partnership will introduce its innovative clubfitting technologies at room 205A at the PGA Merchandise Show January 28-3o. The room will be open for media and customer demonstrations of the new technologies. 


Contacts: Brandon de la Cruz, Fujikura Golf, (760) 598-6060,  bdelacruz@fujikuragolf.com, Tara Valgoi, Vicon Motion Systems, (303) 268-3916, tara.valgoi@vicon.com, Michael Bentley, Bentley 3, (603) 318-1186,  HYPERLINK "mailto:mbentley@bentleythree.com" mbentley@bentleythree.com.   


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Brandon de la Cruz


Marketing Department

tel: 760.598.6060

fax: 760.598.2300

About Fujikura Golf

Fujikura is the primary supplier to many national brand OEM's offering both proprietary and brand product shaft designs. Fujikura products also can be custom fitted through its network of over 900 Charter Dealers. 

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